Search Engine Optimization (SEO) Specialist- Marketing

Texas Medical Center-Houston, TX

Search Engine Optimization (SEO) Specialist- Marketing

Location: Texas Medical Center-Houston, Texas


Category: Information Technology

McGovern Medical School at UTHealth Houston

Requisition #: 230002RW

What we do here changes the world. UTHealth Houston is Texas’ resource for healthcare education, innovation, scientific discovery, and excellence in patient care. That’s where you come in.

Once you join us you won't want to leave. It’s because we reward our team for the excellent service they provide. Our total rewards package includes the benefits you’d expect from a top healthcare organization (benefits, insurance, etc.), plus:

  • 100% paid medical premiums for our full-time employees

  • Generous time off (holidays, preventative leave day, both vacation and sick time – all of which equates to around 37-38 days per year)

  • The longer you stay, the more vacation you’ll accrue!

  • Longevity Pay (Monthly payments after two years of service)

  • Build your future with our awesome retirement/pension plan!

We take care of our employees! As a world-renowned institution, our employees’ wellbeing is important to us. We offer work/life services such as…

  • Free financial and legal counseling

  • Free mental health counseling services

  • Gym membership discounts and access to wellness programs

  • Other employee discounts including entertainment, car rentals, cell phones, etc.

  • Resources for child and elder care

  • Plus many more!

Position Summary:

The Search Engine Optimization (SEO) Specialist focuses on positive organic performance of the practice plan¿s web pages. Contributes to the development of content strategy, link building, and keywords to increase rankings on all major search networks. The SEO specialist is responsible for managing the practice plan's information architecture, content development, and online optimization.

Position Key Accountabilities:

  1. Develops and implements effective SEO strategies that increase website traffic, improve visibility, and enhance user experience.

  2. Conducts keyword research, competitive analysis, and create content strategies for website optimization.

  3. Monitors daily performance metrics to understand SEO strategy performance.

  4. Works closely with cross-functional teams including content, design, and development to implement on-page optimization tactics.

  5. Writes compelling and high-quality website content, including blog posts, news articles, and page descriptions.

  6. Stays up-to-date with the latest industry trends and search engine algorithms to adjust strategies accordingly.

  7. Supports comprehensive efforts to keep content up-to-date for UT Physicians.

  8. Creates usage reports, establishes KPIs, generates custom dashboards for stakeholders, and assists in developing direct response marketing campaigns on social media, banner ads, email marketing, video marketing, and the web content management systems.

  9. Analyzes and tracks reporting models in digital marketing and generate monthly reports on all SEO efforts.

  10. Other duties as assigned.


Strong understanding of search engine algorithms and ranking factors.

Experience with website analysis tools such as Google Analytics, SEMRush, and Ahrefs.

Knowledge of HTML, CSS, and JavaScript as it relates to SEO.

Excellent analytical and problem-solving skills with a strong attention to detail.

Ability to work independently and as part of a team with excellent communication and collaboration skills.

Strong project management skills with the ability to prioritize and manage multiple tasks and projects simultaneously.

Minimum Education:

Bachelor's degree in Marketing, Communications, or a related field, or equivalent work experience.

Minimum Experience:

Three (3) years of related experience.

Physical Requirements:

Exerts up to 20 pounds of force occasionally and/or up to 10 pounds frequently and/or a negligible amount constantly to move objects.

Security Sensitive:

This job class may contain positions that are security sensitive and thereby subject to the provisions of Texas Education Code § 51.215

Residency Requirement:

Employees must permanently reside and work in the State of Texas.

If you are looking for a great healthcare career in Houston, visit!

University of Texas Health Science Center at Houston (UTHealth)

Established in 1972 by The University of Texas System Board of Regents, The University of Texas Health Science Center at Houston (UTHealth) is Houston’s Health University and Texas’ resource for health care education, innovation, scientific discovery and excellence in patient care. The most comprehensive academic health center in the UT System and the U.S. Gulf Coast region, UTHealth Houston is home to schools of biomedical informatics, biomedical sciences, dentistry, nursing and public health and the John P. and Kathrine G. McGovern Medical School. UTHealth Houston includes The University of Texas Harris County Psychiatric Center, as well as the growing clinical practices UT Physicians, UT Dentists and UT Health Services. The university’s primary teaching hospitals are Memorial Hermann-Texas Medical Center, Children’s Memorial Hermann Hospital and Harris Health Lyndon B. Johnson Hospital.

UTHealth Benefits

UTHealth Houston offers a comprehensive and competitive benefits package. For more information on our benefits programs please refer to the UTHealth Houston Office of Benefits Website.

Equal Employment Opportunity Statement

UTHealth Houston is committed to providing equal opportunity in all employment-related activities without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, genetic information, gender identity or expression, veteran status or any other basis prohibited by law or university policy. Reasonable accommodation, based on disability or religious observances, will be considered in accordance with applicable law and UTHealth Houston policy. The University maintains affirmative action programs with respect to women, minorities, individuals with disabilities, and eligible veterans in accordance with applicable law.

UTHealthHoustonhas adopted a policy consistent with CMS regulations to protect our patients and university community from exposure to COVID-19. This policy affects all employees, residents, fellows, students, contractors, new hires, visiting scholars program participants, adjunct faculty, and volunteers who work, train, or collaborate at the John S. Dunn Behavioral Science Center.

In addition, all UTHealthHouston​​​​​​​employees who are assigned to work at a location that is subject to the affiliated partner’s hospital, clinical offices, or agency are required to abide by UTHealth’sHoustonrules and regulations, as well as the affiliate’s rules and regulations, including COVID-19 vaccination and safety requirements.

Work location is based on the needs of the department and may be adjusted.